Technologies are influencing our method of acting, it influences our knowhow and marketers must conform to it. From the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable way of seeing things. Having this in your mind, will enable us to adapt more careful.
This hitting the ground with the most recent technological development is influencing publishers to evolve or die. One those trends could be the increased using “fringe” social hubs. Brands which has a broader presence will surely be sort of less skeptical when publishing content via social hubs which were considered before “fringe.” As time passes we’re also noticing many interesting strategies to interactive content, one particular is thru 360 views photo like a virtual 360 view. The opposite trend is the use of animated GIFs dominating newsfeeds and timelines. These two continue its growth for the next years.
Depending on technology once again, algorithms have become to build content. We are now listening the development of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that the proper combination of SEO, SMM, UX and analytics can help you reap rich rewards once you value their importance equally and treat them together rather than individual components
Paid Social. We noticed that back in 2015 there was clearly a big growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously will continue to dwindle as social networking sites aggressively push to promote on their own platforms. It’s time for it to atone for the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook can help publishers give their content more visibility in comparison to content on their native publishing platforms.
Real-time aggregated content articles are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will certainly be kind of less skeptical when publishing content via social hubs which were considered before “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are devoted to Snapchat and Instagram and can only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a part of every content online marketing strategy in 2016.
Visual content such as infographics will keep enabling marketers to supply personalized content. Global internet speed grew by 17% in a year. Slow web connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to try for an additional years.
Mobile marketing will rise even higher. There’ll be more mobile usage of new audiences as time passes. It has been constant as years go by however it will just get higher and in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for another years is augmented reality. Creating virtual reality based content allows marketers to discover a whole new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video options opening a new whole world of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This really is one of the many key drivers that can define SEO in 2016.
Finally, choose this year the time to establish real bonds between customers plus your brand. Do internal marketing at your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To offer an engaging brand to customers means marketers should effectively engage and cut across an organization. This really is neither easy nor welcome, however it appears many agree. Enhancing the product offering is the #1 way marketers feel customer intimacy may be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is the place they could most effectively build intimacy. They also revealed that virtually all their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than ever before in 2010 – how the information is delivered, though, is vital. App development and content with an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are beginning to look at notice. Facebook has now integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat has introduced Snapchat Discover as well as the choice for any advertiser or individual to produce their unique geo filter with Snapchat at will. Messaging is already huge inside the digital world. Expect digital marketers to restore even larger.
A trend towards a longer sales funnel where digital marketers present an increasingly high level of value upfront, before moving towards requesting an email address or stepping into a sales sequence. This will usually have the type of content marketing – via websites, YouTube videos, and webinars, and also over the rapidly expanding live video space using platforms like Periscope and Facebook Live. Essentially the most successful digital marketers is going to be those people who are in a position to establish a advanced of trust before asking clients and customers for the sale. This really is additional help marketers since they must strategically craft a large amount of free content, however the rewards will be the form of a less arduous sale when they do request it, since they previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But info is now more dynamic, accessible, and broadly understood. This will likely open new opportunities for messaging optimization – but, most importantly, this entry to data will challenge marketers being nimbler and responsive.
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