Technology is influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. In the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable method of seeing things. Possessing this in your mind, will enable us to adapt more careful.
This reference to the newest technological development is influencing publishers to adapt or die. One those trends will be the increased using “fringe” social hubs. Brands which has a broader presence will definitely be sort of less skeptical when publishing content via social hubs which are considered during the past “fringe.” Over the years we are also noticing many interesting methods for interactive content, some of those is thru 360 views photo like a virtual 360 view. One other trend is the utilization of animated GIFs dominating newsfeeds and timelines. Both of these will continue its growth for an additional years.
Determined by technology yet again, algorithms are actually to get content. We are now listening the creation of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing that the proper blend of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them as one as an alternative to individual components
Paid Social. We remarked that in 2015 there is a big growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously is constantly on the dwindle as social networking sites aggressively push for promotion on the platforms. It’s time for you to compensate for the paid social approach since this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook can now help publishers give their content more visibility when compared with content on his or her native publishing platforms.
Real-time aggregated content articles are about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will surely be form of less skeptical when publishing content via social hubs which were considered previously “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are devoted to Snapchat and Instagram and will only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by research by McKinsey, such campaigns were built with a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a section of every content web marketing strategy in 2016.
Visual content such as infographics continues enabling marketers to deliver personalized content. Global internet speed grew by 17% in a year. Slow connection to the internet is not an problem anymore, therefore delivering cool graphic-oriented content must be paramount to employ for the following years.
Mobile marketing will rise even higher. There will be more mobile entry to new audiences as time goes by. They have remained the same as years overlook but it’ll just get higher far better over the following years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for another years is augmented reality. Creating virtual reality based content allows marketers to educate yourself regarding a brand new frontier of content assimilation. This gives a push for large brands. Facebook’s new 360 video choice is opening a new whole world of content creation possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the primary key drivers that can define SEO in 2016.
Finally, get this to year time to determine real bonds between customers along with your brand. Do internal marketing at your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is caused by internal resistance. To provide a persuasive brand to customers means marketers must effectively engage and cut across a company. This really is neither easy nor welcome, but it appears many agree. Enhancing the product offering may be the #1 way marketers feel customer intimacy may be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is how they are able to most effectively build intimacy. They also established that nearly all their customers associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market is often more important than previously in 2010 – how this content is delivered, though, is key. App development and content for an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers have started to take notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has introduced Snapchat Discover along with the option for any advertiser or individual to make their very own geo filter with Snapchat on Demand. Messaging is huge within the digital world. Expect digital marketers making it even bigger.
A trend perfectly into a longer sales funnel where digital marketers offer an increasingly high level of value upfront, before moving towards requesting an email address or stepping into a sales sequence. This will likely usually be in the type of content marketing – via websites, YouTube videos, and webinars, along with through the growing rapidly live video space using platforms such as Periscope and Facebook Live. Probably the most successful digital marketers will likely be people who find themselves capable of begin a higher level of trust before asking prospects and customers to the sale. This really is additional work for marketers because they should strategically craft a great deal of free content, though the rewards comes in the form of a less strenuous sale when they do obtain it, given that they have established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But information is now more dynamic, accessible, and broadly understood. This will likely open new opportunities for messaging optimization – but, more importantly, this entry to data will challenge marketers being nimbler and responsive.
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