More websites are sporting ‘https’ secure connections these days. What’s gives, and the way do you know if your website would use an SSL certificate, too?
You may or may not have noticed this, but a majority of website URLs contain an additional ‘s’ of their url of your website: “https://”. If you’re like most, you don’t possess a clue about its meaning… however, you should! Here, learn what that ‘s’ means, and why you should obtain one for the website, too.
What exactly is SSL?
SSL stands for Secure Sockets Layer, which denotes a supplementary layer of to protect a web site (hence, the additional ‘s’ from the http). When visitors find an SSL-protected website, they understand their link to the web page is encrypted.
Encryption means hackers won’t have the ability to intercept data that’s exchanged between visitors’ browsers along with the server in the website they’re browsing. SSL is becoming more frequent as hacking as well as other malicious incidents are rising.
Does Your WordPress Blog Need SSL?
It was once that only eCommerce websites needed SSL for WordPress, to protect customers’ credit card and information during purchase transactions. That’s will no longer the case.
Now, even WordPress blogs or Facebook application pages can usually benefit from SSL… here are three reasons why.
1. Security
Nowadays, even simple blogs sometimes obtain data from visitors. An e-mail capture, for example, represents a change in sensitive data between you and the visitors. Hackers would like to have that data. SSL stops them right where they are, blocking what’s called “interception” or “man-in-the-middle attacks”.
But even though you don’t come with an e-mail capture pop-up on your own site, an SSL certificate for your personal website is a good suggestion.
2. Trustworthiness
Should you search around, you’ll observe that websites you normally wouldn’t think would require an SSL have one. That’s since the reasons for you obtain go beyond security, and one of these is trustworthiness.
Once your visitors notice that you’ve gone further to be sure their browsing experience on the blog or Facebook application page remains safe and secure, their level of trust to your website is raised significantly.
To focus on your SSL, a trust seal or badge is generally offered… use it! They search great on the Facebook Application pages, too, since users in many cases are just a little wary of apps with regards to protecting their security.
3. Rankings
HTTPS is a “ranking signal” in the Search engine algorithm. Google clearly states this, telling webmasters that sites that show an SSL will certainly get preferred treatment in the rankings. They are actually pushing for the purpose they call “HTTPS everywhere”. Their dream appears to be a fully secure internet where hackers are blocked no matter where they turn!
Although it’s just a weak ranking signal now, SSL may figure more prominently in the rankings someday in the foreseeable future. Google explains that they’re giving web owners time for it to switch the signal from HTTPS by procuring SSL certificates for sites.
To obtain your own SSL certificate for the website, try our Comodo® Positive SSL Certificates for WordPress blogs and Facebook Application pages. They start at only $4.95 each year.
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